In
today’s world of social media and digital technologies, more and more leaders
are turning to the world wide web as a source or platform for sharing their
messages and getting their voices heard. The importance of using the digital
sphere as a platform for leadership is that is has high potential for reaching
audiences around the world. There is no denying that communication has been
made more effective and faster than ever before. This communication has largely
been limited to superficial social media usage. However, in recent years,
thought-leaders and political advocates have recognized the untapped potential
that social media has for educating the public on important issues and in a way
that is familiar to them.
For
financial expert and economist RickKelo, helping to engage the wider public on issues surrounding the economy
has been his motivation for using social media. He currently operates and
writes for a number of websites that publish his opinions on economic, social,
and political theory. With a Bachelor’s degree in General Engineering from the
United States Military Academy at West Point and an MBA from the University of
Illinois at Chicago, his audience of devoted followers and commentators is
rapidly growing.
The
reason for this is first and foremost because of his use of social media. His
opinions are disseminated more quickly than they would be through print media.
Second, publishing online gives him control over the content and frequency of
his writing. He is not at the mercy of a publishing house that is simply trying
to make money. He has total control over his work. Finally, he is gaining a
large millennial following through his use of social media, the digital sphere,
and cleverly written articles about topics that matter to all generations. For
example, he has published straightforward articles such as “The Minimum Wage Issue”, “What is the
Optimal Progressive Tax?”, “Answering for the 2008 Global Economic Crash”, and
“Free Market Capitalism and the Drive Towards Progress”. He has also published
articles such as “Socialism and Star Wars” in which he compares traditional
socialist theories to the political structure of the Star Wars universe. With
these types of accessible articles, more and more people are taking the economy
seriously.
Rick Kelo, a guardian for liberal democracy, is using the power of his individual voice in
order to educate individuals in engage ways about issues that matter to our
society. In doing so, he is creating a deeper understanding and more
responsible civil engagement.